By Sri Lanka’s tourism industry is setting its sights on a new horizon: attracting wealthy Indian yacht owners with a revamped marine tourism strategy. The Sri Lanka Tourism Promotion Bureau, led by Director General Nalin Perera, is tackling past obstacles and streamlining regulations to cater to the lucrative superyacht community.
“We’re addressing concerns head-on,” Perera declared. “With proper classification criteria finalized and ongoing support from the Asian Development Bank, we’re paving the way for a world-class yacht tourism experience.”
Sri Lanka boasts stunning coastlines and inviting waters but previously lacked the infrastructure and trained crew to support a thriving yacht culture. The government is now fast-tracking marina development in Colombo Port City, Galle, and Trincomalee, aiming to become a compelling alternative to the Middle East and a haven for Indian yacht owners seeking cost-effective berthing solutions.
Tourism Minister Harin Fernando envisions Sri Lanka as “the ideal destination for high-end tourists.” He highlighted the recent completion of Colombo Port City Marina and emphasized plans to entice Indian yacht owners currently docked in expensive Dubai. “Private jets to Mattala or Koggala and a luxurious Sri Lankan berth—it’s a win-win,” he remarked.
Sri Lanka isn’t just aiming for yachts; it’s diving headfirst into a broader vision for marine tourism. Fernando has set an ambitious target of 2.3 million tourists in 2024, with India playing a key role at 310,000 to 343,000 visitors. He’s also pushing for tax cuts, water sports initiatives, and a Maldivian-inspired boat service industry to boost domestic tourism.
“We have water all around us,” Fernando stated. “It’s time to make waves with diving, surfing, deep-sea fishing, and safe beaches for all kinds of water activities.” Sri Lanka’s marine tourism journey is just beginning, but with its strategic focus, captivating attractions, and targeted efforts, it promises to set sail for success in the coming years.
The Indian Ocean is a great place to go yachting, and the current popular spots are the Maldives, Seychelles, and Oman.
